Companies have realized the relevance of CSR in marketing for their short and long-term objectives and are developing stronger marketing strategies around sustainability agendas for beating the competition and safeguarding market position (D’Amato, Henderson and Florence, 2009).
marketing strategyWhile my previous articles (Reasons behind professional fatigue & Results of professional fatigue) detailed the concept of professional fatigue along with informing about the major causes and results of professional fatigue, this article is an attempt to focus upon a few remedies for professional fatigue.
theories of performance management systemProfessional fatigue is common but one of the most severe human resource challenges today. Fatigue basically means physical or mental exhaustion that stops an individual from working normally (Queensland Government, 2013).
theories of performance management systemManaging product returns is probably one of the most complex organizational tasks; not only because it involves complete re-processing of the sales transaction, but also because their are huge costs involved in terms of money, time and customer dissatisfaction.
supply chain managementThough the traditional approach of discouraging product returns is no more effective in present market scenario; very high rates of product returns aren’t healthy too.
supply chain managementGlobalization and technological advancement have enhanced the awareness levels of modern consumers and the growing competition among businesses have resulted in a shift of power from the hands of marketers to that of the consumers (Panwar, 2001).
marketing and advertising, marketing strategyPeter Drucker, the legendary management consultant stressed upon the need for innovation and established that a business enterprise has only two basic functions; marketing and innovation (Drucker, n.d. cited in Swaim, 2010).
business strategy, research and developmentIn the context of present business environments, it is often said that change is the only constant today. The markets are so volatile that what may be of relevance today may turn out to be a total waste in the immediate future (Reuvid, 2005).