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project guru
Get your projects done.
  • Home
  • Knowledge Tank
    • Modules
      • Data envelopment analysis or DEA
      • Analyse with STATA
      • Analyze qualitative data with Nvivo
      • Analyze quantitative data with SPSS
      • Proposing research methodology
      • Text data analysis with Hamlet II
      • Supervised learning
      • Mendeley to organise references
      • Comprehensive meta-analysis
    • Insights
      • The two faces of FDI
      • Epidemiology of healthcare
      • The volatility of the real estate industry
    • Expert advice
      • Research selection
      • Writing and reporting
      • Literature review
      • Data analysis
    • Industries
      • Banking and finance
      • Microfinance
      • Power and energy
      • Pharmaceutical
      • AYUSH
  • Services
    • Research analysis
      • Quantitative
      • Qualitative
      • Situation
      • Secondary
    • Historical analytics
      • Segmentation
      • Trend analysis
      • Data mining
      • Data modelling
    • Research paper
      • Literature survey
      • Research methodology
      • Thesis writing
      • Journal writing
      • Research proposal
      • Dissertation writing
      • Proofreading
      • PowerPoint design
  • Help
    • About us
      • Contact Us
      • Express delivery
      • Plagiarism
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How social media influencers are playing an important role in marketing?

By Priya Chetty on May 29, 2020 No Comments

Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.

 digital marketing plan, online shopping

Family life cycle stages in the marketing

By Ashni Walia and Priya Chetty on May 26, 2020 No Comments

The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.

 marketing strategy, marketing theories, online shopping

Advantages and shortcomings of a multi-layered distribution network

By Priya Chetty on May 8, 2020 No Comments

Today’s business culture stresses on customization of supply chains as per requirements of the product, geographical markets, and target customers. This results in the development of a multi-layered distribution network.

 product distribution, supply chain management

Improving supply chain management through consumer centrism and distribution management

By Priya Chetty on May 6, 2020 No Comments

Supply chain management and it’s every facet, right from product design, resource procurement, product distribution management, all have evolved as key differentiating determinants of competitive advantages.

 product distribution, supply chain management

Scope of comparative advertising in India

By Priya Chetty on May 5, 2020 No Comments

Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.

 case study, industry overview, marketing and advertising

Importance of customer loyalty programs in the hospitality industry

By Priya Chetty on April 29, 2020 No Comments

To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.

 crm, customer satisfaction, hospitality and tourism, industry overview

How the supply chain of Toyota is superior to its competitors’?

By Priya Chetty on April 28, 2020 No Comments

Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.

 case study, logistics management, supply chain management

How loyalty programs play a major role to persuade consumer behavior?

By Priya Chetty on April 27, 2020 No Comments

Customer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.

 marketing strategy, online shopping
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