The growing use of social media networks among teenagers in India
Social media networks are known to be encumbered with a multitude of ramifications, both positive and negative, especially among Indian teenagers.
industry overview, online shoppingHow social media influencers are playing an important role in marketing?
Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, online shoppingFamily life cycle stages in the marketing
The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.
marketing strategy, marketing theories, online shoppingAdvantages and shortcomings of a multi-layered distribution network
Today’s business culture stresses on customization of supply chains as per requirements of the product, geographical markets, and target customers. This results in the development of a multi-layered distribution network.
product distribution, supply chain managementImproving supply chain management through consumer centrism and distribution management
Supply chain management and it’s every facet, right from product design, resource procurement, product distribution management, all have evolved as key differentiating determinants of competitive advantages.
product distribution, supply chain managementScope of comparative advertising in India
Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
case study, industry overview, marketing and advertisingImportance of customer loyalty programs in the hospitality industry
To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
crm, customer satisfaction, hospitality and tourism, industry overviewHow the supply chain of Toyota is superior to its competitors’?
Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.
case study, logistics management, supply chain management