Presence of uncertainties in the budget, technology, and development process makes construction projects dynamic in nature. With the increase in project complexities and difficulties in building infrastructure facilities, unprecedented changes are taking place in the building construction industry.
How the role of celebrity endorsements affect consumer behaviour?
Several factors like product, price, packaging and celebrity endorsements influence the consumer decision making along with the ever-changing consumer needs.
How strategic quality change improved the performance of Etihad Airways?
Etihad Airways has come a long way since its inception in the year 2003. The major objective of Etihad was to grow profitably and sustainably through organic growth measures. In a span of mere 12 years, Etihad has a fleet of 104 and approximately 200 aircraft along with parallel alliance.
Application of source credibility model on celebrity endorsements
As the history of celebrity endorsements goes, celebrities have been found to have played different roles for the purpose of brand advertising.
Pure North Cider should produce a wider range of ciders
Pure North, is a Cider and Apple Juice producing company that is fairly new in the market. It started commercially started selling cider in 2010 to pubs and shops in Kirklees and Keswick areas (Yorkshire Region). The company acquired the license to sell cider to the general public in the summer of 2012. The company […]
Thematic analysis of the impact of website characteristics on online shopping behavior
This article discusses thematic analysis to establish the impact of website characteristics.
Demand management in assemble to order (ATO) environment
A company’s manufacturing can be characterized as make-to-stock (MTS), make-to-order (MTO) and assemble-to-order (ATO).
Impact of product characteristics on the online shopping behaviour
The aim of this article is to determine the impact of product characteristics on the online shopping behaviour of generation Z and millennials. The conceptual framework framed through literature review identified four main factors affecting online shopping decisions.