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Shortcomings of traditional marketing in creating word-of-mouth

By Kinjal Aacha and Priya Chetty on March 21, 2022 No Comments

This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.

 digital marketing plan, marketing strategy, online shopping

Opportunities for online shopping companies in Indian rural markets

By Sana Anand and Priya Chetty on December 23, 2021 No Comments

With the right marketing mix and well-planned strategies, online shopping companies have a great opportunity to penetrate the Indian rural markets.

 industry overview, market dynamics, online shopping

Influence of social groups on the buying behaviour of rural consumers

By Isita Maity and Priya Chetty on October 11, 2021 No Comments

Numerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.

 online shopping

The growing use of social media networks among teenagers in India

By Priya Chetty on July 17, 2021 1 Comment

Social media networks are known to be encumbered with a multitude of ramifications, both positive and negative, especially among Indian teenagers.

 industry overview, online shopping

Role of KPIs’ in customer lifecycle management and CRM

By Riya Jain and Priya Chetty on May 7, 2021 No Comments

In order to analyze the customer lifecycle in a business, it is important to measure key performance indicators (KPIs).

 crm, customer satisfaction, online shopping, supply chain management

How social media influencers are playing an important role in marketing?

By Priya Chetty on May 29, 2020 No Comments

Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.

 digital marketing plan, online shopping

Family life cycle stages in the marketing

By Ashni Walia and Priya Chetty on May 26, 2020 1 Comment

The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.

 marketing theories, online shopping

Advantages and shortcomings of a multi-layered distribution network

By Priya Chetty on May 8, 2020 No Comments

Today’s business culture stresses on customization of supply chains as per requirements of the product, geographical markets, and target customers. This results in the development of a multi-layered distribution network.

 product distribution, supply chain management
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