Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
Family life cycle stages in the marketing
The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.
Advantages and shortcomings of a multi-layered distribution network
Today’s business culture stresses on customization of supply chains as per requirements of the product, geographical markets, and target customers. This results in the development of a multi-layered distribution network.
Improving supply chain management through consumer centrism and distribution management
Supply chain management and it’s every facet, right from product design, resource procurement, product distribution management, all have evolved as key differentiating determinants of competitive advantages.
Scope of comparative advertising in India
Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
Importance of customer loyalty programs in the hospitality industry
To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
How the supply chain of Toyota is superior to its competitors’?
Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.
How loyalty programs play a major role to persuade consumer behavior?
Customer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.