This article aims at identifying and assessing the shortcomings and disadvantages of the traditional marketing approach in creating word-of-mouth.
digital marketing plan, literature survey, marketing strategy, online shoppingWith the right marketing mix and well-planned strategies, online shopping companies have a great opportunity to penetrate the Indian rural markets.
industry overview, market dynamics, online shoppingNumerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.
literature survey, online shoppingSocial media networks are known to be encumbered with a multitude of ramifications, both positive and negative, especially among Indian teenagers.
industry overview, literature survey, online shoppingIn order to analyze the customer lifecycle in a business, it is important to measure key performance indicators (KPIs).
crm, customer satisfaction, online shopping, supply chain managementSocial media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, literature survey, online shoppingThe concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.
literature survey, marketing theories, online shoppingToday’s business culture stresses on customization of supply chains as per requirements of the product, geographical markets, and target customers. This results in the development of a multi-layered distribution network.
product distribution, supply chain management