Today’s business culture stresses on customization of supply chains as per requirements of the product, geographical markets, and target customers. This results in the development of a multi-layered distribution network.
Improving supply chain management through consumer centrism and distribution management
Supply chain management and it’s every facet, right from product design, resource procurement, product distribution management, all have evolved as key differentiating determinants of competitive advantages.
Scope of comparative advertising in India
Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
Importance of customer loyalty programs in the hospitality industry
To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
How the supply chain of Toyota is superior to its competitors’?
Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.
How loyalty programs play a major role to persuade consumer behavior?
Customer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.
Indian drug market drivers that motivate expansion
The major drug market drivers are rising incomes, easier access to high-quality healthcare facilities, and greater awareness of personal health and hygiene.
Importance of customer perceived value
Literature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing.