Numerous theorists believe that the influence of social groups helps people meet mutual needs and demands. This article aims to determine the influence of social groups on the buying behaviour of rural consumers in today’s marketplace.
online shoppingSocial media networks are known to be encumbered with a multitude of ramifications, both positive and negative, especially among Indian teenagers.
industry overview, online shoppingSocial media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos.
digital marketing plan, online shoppingThe concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.
marketing theories, online shoppingToday’s business culture stresses on customization of supply chains as per requirements of the product, geographical markets, and target customers. This results in the development of a multi-layered distribution network.
product distribution, supply chain managementSupply chain management and it’s every facet, right from product design, resource procurement, product distribution management, all have evolved as key differentiating determinants of competitive advantages.
product distribution, supply chain managementComparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
case study, industry overview, marketing and advertisingTo inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
crm, customer satisfaction, hospitality and tourism, industry overview