Category: Marketing
SERVQUAL (Service Quality) model or service quality gap model is applied to explore the gaps and recognize different factors that result in a difference between expected services by consumers and the actual services being provided by the company.
market dynamics, online shoppingWhen it comes to online purchase, consumers prior to taking a buying decision evaluate the personal, economic and social risks associated with it.
marketing strategy, online shoppingThere lies a misunderstanding CRM concept, according to Buttle, (2009), which is, ‘CRM is a database marketing process’.
crm, supply chain managementDemand management is the supply chain management function that equates the capacity of the supply chain with customers’ requirements.
demand management, supply chain managementService quality is defined as the difference between perceived performance and perceived expectations of consumers It is a critical factor that influence online shopping decisions.
marketing strategy, online shoppingConjunctivitis management is easy with AYUSH and allopathic treatment methods. In addition, the allergic conjunctivitis management via AYUSH shows no side effect.
allergy drug market, ayushConsumer behaviour explains the attitudes, intentions and preferences of the consumer prior to their buying which has been closely monitored and exploited by the e-commerce businesses (Akkucuk & Esmaeili, 2016). Online buying behaviour is influenced by multiple factors which depend on consumer needs and their immediate necessities. The difference in online purchase decision on the […]
digital marketing plan, marketing strategy, online shoppingPersonal traits reflect some important characteristics of an online consumer like an attitude, self-image and perception.
marketing strategy, online shopping, segmentation