The concept of the family life cycle has gained popularity in the last few decades due to its relevance in the consumer decision-making process. For example, as a person grows older, his buying choices depend less on his own needs and more on his family’s collectively.
literature survey, marketing theories, online shoppingOne of the many tactics includes encouraging customers for impulse buying. This phenomenon can be better explained through Hawkins Stern’s impulse buying theory.
digital marketing plan, marketing strategy, marketing theories, online shopping, recommendation miningMaslow’s hierarchy of needs focuses on the basic requirement and demand for the individuals utilized by the marketers to identify the customer buying pattern (Yan, et al., 2016).
digital marketing plan, marketing strategy, marketing theories, online shoppingThe Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
digital marketing plan, marketing strategy, marketing theories, online shoppingThe increasing competition has forced every seller in the market to reconsider their views on customers.
customer satisfaction, marketing and advertising, marketing theoriesViral marketing, another concept that evolved in the 1990s, finds its roots in the Internet. Ebook calls viral marketing “an old idea made…
business studies, buzz marketing, marketing and advertising, marketing theoriesNew products often spread among the public through interpersonal communication networks.
Within those networks, some people have more influence than others. A company can use those influential people to accelerate the adoption of its product and spread the word-of-mouth (Rosen 2000, p. 43).
branding, buzz marketing, marketing and advertising, marketing theories