Author: Apara Bhattacharya

Application of Marshallian economics as an online shopping strategy

By Apara Bhattacharya and Abhinash Jena on August 16, 2019 1 Comment

Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.