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  • Home
  • Knowledge Tank
    • Modules
      • Data envelopment analysis or DEA
      • Analyse with STATA
      • Analyze qualitative data with Nvivo
      • Analyze quantitative data with SPSS
      • Proposing research methodology
      • Text data analysis with Hamlet II
      • Supervised learning
      • Mendeley to organise references
      • Comprehensive meta-analysis
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      • The volatility of the real estate industry
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A comparison of descriptive research and experimental research

By Apara Bhattacharya and Priya Chetty on May 18, 2020 No Comments

There are different types of quantitative research such as survey research, descriptive research, experimental research, and causal-comparative research.

 quantitative analysis, research methodology

Manufacturing procurement management strategies

By Apara Bhattacharya and Priya Chetty on February 25, 2020 No Comments

Manufacturing procurement is the process of sourcing different products or services from different stakeholders of a supply chain.

 manufacturing sector efficiency, supply chain management

Quantitative data characteristics

By Apara Bhattacharya and Priya Chetty on February 24, 2020 No Comments

Qantitative data refers to statistical datasets that express certain quantities, amounts and ranges.. Arithmetic operations are applied to quantitative data. This article explains the Quantitative data characteristics.

 quantitative analysis, research data analysis

Order fulfilment strategies in supply chain management

By Apara Bhattacharya and Priya Chetty on October 9, 2019 No Comments

Order fulfilment is an integral part of the Supply Chain Management (SCM) process. It works towards fulfilling the requirements of the consumers in the process.

 product distribution, retail industry, supply chain management

Application of Marshallian economics as an online shopping strategy

By Apara Bhattacharya and Abhinash Jena on August 16, 2019 1 Comment

Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.

 online shopping

Use of Psychoanalytic theory and Pavlovian theory by online marketers

By Apara Bhattacharya and Avishek Majumder on August 14, 2019 No Comments

The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.

 digital marketing plan, marketing strategy, marketing theories, online shopping

Influence of social media on the buying behaviour of Millennials

By Apara Bhattacharya and Priya Chetty on July 25, 2019 No Comments

Social media marketing refers to the use of social media platforms for the purpose of sales promotion (Agrawal and Kaur, 2015; Duffett, 2017). This has completely changed the dynamics of the market by giving more power to the consumers.

 online shopping

How to come up with a research topic?

By Apara Bhattacharya on January 18, 2019 No Comments

From the point of view of an academician, selecting a well-studied and appropriate research topic means that the researcher will conduct and will garner the interest of readers.

 Selection of research area
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