In a building project, there is a gamut of professionals hailing from diverse backgrounds and work as a team to design to construct a building.
construction industry, industry overview
Presence of uncertainties in the budget, technology, and development process makes construction projects dynamic in nature. With the increase in project complexities and difficulties in building infrastructure facilities, unprecedented changes are taking place in the building construction industry.
construction industry, industry overview, project management
Several factors like product, price, packaging and celebrity endorsements influence the consumer decision making along with the ever-changing consumer needs.
marketing strategy, online shopping
Etihad Airways has come a long way since its inception in the year 2003. The major objective of Etihad was to grow profitably and sustainably through organic growth measures. In a span of mere 12 years, Etihad has a fleet of 104 and approximately 200 aircraft along with parallel alliance.
aviation industry, case study, industry overview, middle east
As the history of celebrity endorsements goes, celebrities have been found to have played different roles for the purpose of brand advertising.
Pure North, is a Cider and Apple Juice producing company that is fairly new in the market. It started commercially started selling cider in 2010 to pubs and shops in Kirklees and Keswick areas (Yorkshire Region). The company acquired the license to sell cider to the general public in the summer of 2012. The company […]
business strategy, case study
This article discusses thematic analysis to establish the impact of website characteristics.
online shopping, qualitative analysis
A company’s manufacturing can be characterized as make-to-stock (MTS), make-to-order (MTO) and assemble-to-order (ATO).
case study, demand management, supply chain management