Maslow’s hierarchy needs as a theory for online marketing
Maslow’s hierarchal need is known as a theoretical psychology concept which deals with five stages of the human need in a pyramid.
online shoppingCategory: Marketing
The challenges of using forecasting techniques in logistics
Quantitative forecasting techniques refers to the approaches of forecasting used for examining the future trends by analysing the historical data.
logistics management, supply chain managementMaslow’s hierarchy of needs to understand the social characteristics of online customers
Maslow’s hierarchy of needs focuses on the basic requirement and demand for the individuals utilized by the marketers to identify the customer buying pattern (Yan, et al., 2016).
digital marketing plan, marketing strategy, marketing theories, online shoppingApplication of Marshallian economics as an online shopping strategy
Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.
online shoppingUse of Psychoanalytic theory and Pavlovian theory by online marketers
The Marshallian Economic was propounded by Alfred Marshall in order to propose the buying preferences of customers in the situation of product purchase.
digital marketing plan, marketing strategy, marketing theories, online shoppingSupply chain costs management models
Supply chain cost management is the task of controlling the operational cost in order to enhance the profit margin of a business. It involves all activities of logistics and supply chain such as stocking, distribution, processing, packaging, procurement, and handling.
retail industry, supply chain managementQuantitative and qualitative forecasting techniques in logistics management
Demand forecasting is defined as an approach used for analyzing future demand in comparison to the previous ones. The purpose of demand forecasting is to apply future planning and decision in the domain of finance, logistics, operation and sales.
logistics management, supply chain managementThe use of the Veblenian socio-psychological model for online marketing
Traditionally, consumer behaviour theories emerged from different psychological, anthropological and economic theories as marketers applied them to understand consumer wants.
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