Category: Marketing

Application of Marshallian economics as an online shopping strategy

By Apara Bhattacharya and Abhinash Jena on August 16, 2019 1 Comment

Online shopping facilitates buying and selling of products and services beyond the geographical periphery. The array of interdependence and parameters that emerge from coalescence among consumer behaviour as well as economic and human behaviour lead to the emergence of several theories like the Marshallian economics model.


Supply chain costs management models

By Sayan Mitra and Avishek Majumder on August 12, 2019 1 Comment

Supply chain cost management is the task of controlling the operational cost in order to enhance the profit margin of a business. It involves all activities of logistics and supply chain such as stocking, distribution, processing, packaging, procurement, and handling.