The aim of this article is to determine the impact of product characteristics on the online shopping behaviour of generation Z and millennials. The conceptual framework framed through literature review identified four main factors affecting online shopping decisions.
online shoppingThis article focuses on the thematic analysis of interviews about personal characteristics affecting the online purchase decision of the Millennials and Generation Z in India.
online shopping, recommendation miningTo identify the strategies adopted by e-commerce businesses the study adopts a mix method that includes interview and survey methods.
online shopping, research methodologyOrder fulfilment is an integral part of the Supply Chain Management (SCM) process. It works towards fulfilling the requirements of the consumers in the process.
product distribution, retail industry, supply chain managementThe Activity-based Costing (ABC) model is one of the many approaches to estimate logistics costs. The term was coined in the late 1980s by Robert Cooper and Robert Kaplan in their article titled, “Measure Costs Right: Make the Right Decisions.”
logistics management, supply chain managementOften the efficiency of the logistics function of a business is estimated in terms of value. But there is no concrete definition of the term ‘value’ in logistics.
logistics management, retail industry, supply chain management, value propositionOne of the many tactics includes encouraging customers for impulse buying. This phenomenon can be better explained through Hawkins Stern’s impulse buying theory.
digital marketing plan, marketing strategy, marketing theories, online shopping, recommendation miningOver the years, many models of consumer behaviour have been proposed, particularly in the context of the online shopping environment. A few of these models are; Engel-Kollat Blackwell Model, Kim, Ferrin and Rao’s (2008) model, Yan and Dai’s (2009) model, and Fang’s (2012) model.
online shopping, recommendation mining