Supply chain management and it’s every facet, right from product design, resource procurement, product distribution management, all have evolved as key differentiating determinants of competitive advantages.
literature survey, product distribution, supply chain management
Comparative advertising is an established practice in various parts of the world, particularly in developed markets, where consumer markets have become stagnant.
case study, industry overview, marketing and advertising
To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs.
crm, customer satisfaction, hospitality and tourism, industry overview
Toyota’s management philosophy has evolved from the country’s origins and has been reflected in the terms “Lean Manufacturing” and “Just in Time Production”, which was instrumental in developing.
case study, logistics management, supply chain management
Customer loyalty programs are one of the key marketing concepts that have been researched extensively especially in the purview of services.
marketing strategy, online shopping
The major drug market drivers are rising incomes, easier access to high-quality healthcare facilities, and greater awareness of personal health and hygiene.
allergy drug market, industry overview, pharmaceutical industry
Literature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing.
customer satisfaction, online shopping
Experiential marketing can be referred to as a type of marketing strategy that focuses on consumer engagement using their brand experiences.
buzz marketing, case study, marketing strategy