International logistics requires many different options and requirements to be met in order for a business to operate internationally.
logistics management, supply chain managementA generation is determined by lifestyle and social values that influence buying behaviour. This is more commonly understood by factors like education, income and gender.
marketing strategy, online shoppingThe buying process goes through a series of steps, leading to a purchase decision (Ordun and Ordun, 2015). The series of steps that lead to either of the two outcomes is very important for marketers to understand to avoid negative outcomes. To understand these steps, marketers should first assess consumer buying behaviour.
online shoppingSocial media marketing refers to the use of social media platforms for the purpose of sales promotion (Agrawal and Kaur, 2015; Duffett, 2017). This has completely changed the dynamics of the market by giving more power to the consumers.
online shoppingReverse logistics is often known as aftermarket logistics or aftermarket supply chain. It is described as the activities that are carried out to recapture the value after the product has been sold (Dekker, et al., 2013).
logistics management, retail industry, supply chain managementThe phenomenal growth of social media has impacted almost every aspect of a young consumer’s life over the past two decades. Today, a significant number of youths spend a large amount of time on various social media platforms.
online shoppingOnline shopping has grown exponentially over the past two decades due to technological advancements. This is leading to a change in consumer buying behaviour.
digital marketing plan, online shoppingBrand loyalty leads to the repeated purchase of products or services and holds an appropriate and positive attitude towards business. The success of e-commerce relies heavily on brand loyalty and it has been theorized as a “vital driver of post-purchase spectacles”.
online shopping