All articles by Ankita Agarwal

How to write the theoretical framework of the research?

Many would not know that the lack of a well-defined theoretical framework can be an important reason for the failure of research. A research study aims to explore the unexplored or under-explored aspects of a subject. This assesses the researcher’s understanding and application of the different theoretical concepts. A generic layout or structure is followed by the researchers which guide them in the accomplishment of the research objectives. While some elements of the layout are common and appear in every research, there are others often missed out by the researchers.

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Activity-based costing or ABC model in logistics

The Activity-based Costing (ABC) model is one of the many approaches to estimate logistics costs. The term was coined in the late 1980s by Robert Cooper and Robert Kaplan in their article titled, “Measure Costs Right: Make the Right Decisions.” ABC model is defined as a management accounting technique which allocates costs to different activities that consume organizational resources thereby identifying the costs per product or service or customer (Themido et al., 2000). Conventionally, logistics costs were determined as a gross figure, but later on, it was realized that such measures usually present a fallacious account of the logistics costs. This is because logistics functions take place in a dynamic environment.

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Understanding the value of logistical cost in a business

Often the efficiency of the logistics function of a business is estimated in terms of value. But there is no concrete definition of the term ‘value’ in logistics (Francis et al., 2014). The need for defining value did not arise in the past because earlier, logistics was considered to be a cost. Since two decades emphasis over recognizing logistics as a value-adding function was made (Rutner and Langley, 2000; Kilibarda, Andrejić and Popović, 2013). Value is created in the logistics when the capabilities of the elements of the supply chain are combined in a way that it leads to the improvement of competitive advantage of all parties (Hammervoll, 2009). Conventionally value in logistics denoted cost efficiency but now variables like mutual learning, customer satisfaction and agility in the supply chain have also gained significance.

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Use of Hawkins Stern’s impulse buying theory (1962) in online shopping

The widespread popularity of online shopping in current times has undoubtedly enhanced the efficiency of the entire buying process. It has also posed to digital marketers the threat of losing to competition. This is why the marketers keep on trying novel tactics to fascinate new customers as well as retain the existing ones. One of the many tactics includes encouraging customers to buy impulsively (Foroughi et al., 2013). This phenomenon can be better explained through Hawkins Stern’s impulse buying theory (1962). This theory offers valuable insight into different circumstances under which the consumers are likely to indulge in impulse buying.

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Reasons behind the slowdown of the Chinese economy

China is an export-oriented economy, largely dependent on the developed world for the supply of its domestic production (KPMG, 2015). The Chinese economy has long been promoted as a manufacturing hub offering cheap labor and other manufacturing facilities to its wealthy trade partners. Hence any decline in demand by its clients would have a straight impact on China. Read more »

Writing guidelines to help improve your research work

It is commonly misconceived that academic writing is simply about presenting the topic-related data. It is important to understand that academic writing is different from non-academic or commercial writing and has its own set of rules. Read more »

How to create a flow in a research paper?

How to create a flow in a research paper - Image by Pixabay from Pixels

The problem of lack of flow in the research paper occurs mostly while writing the Literature Review. The following guidelines may help you in this regard. Read more »

Giving your essay or assignment a proper flow

Assignments or coursework is an essential part of all the academic programs. These tasks are aimed at assessing the student for his/her application of theories taught during the classroom lectures. Assignments usually take the form of short-length essays, journals, and case-study and coursework questions. Read more »

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