Category: Marketing »

Prevalence of asthma and its therapeutic considerations

Asthma is an anti-inflammatory chronic disease which affects the lungs. It mainly affects the airway linings which swells and the muscles encircling the airway tightening causes the airway narrow. This makes it difficult to get airway in and out of the lungs which causes the bronchial hyper responsiveness. The symptoms of the disease include:

  • coughing,
  • wheezing,
  • abdominal pain,
  • fatigue,
  • increase in respiratory pulse rates (Corn 2013).

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Prevalence of allergic conjunctivitis and its therapeutic considerations

When the ocular surface is exposed to allergen, it results in the inflammation of conjunctiva (inside of eyelid covering the eyeball) and cornea leading to allergic conjunctivitis also known as pink eyes. The prevalence of the allergic conjunctivitis is found more in summer and spring (Høvding, 2008). The substance that triggers the conjunctivitis include:

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Understanding the consumer profile of Uttar Pradesh

After the demonetization, the deposits in bank accounts have increased rapidly. The amount of deposits in Uttar Pradesh has been one of the highest in India.

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Prevalence allergic rhinitis and its diagnosis with therapeutic considerations

Allergic rhinitis is a group of symptoms leading to nasal congestion, itching and inflammation. The symptoms occur when the subject is allergic to dust, mite, pollen (Seidman et al., 2015). It is mediated by IgE antibodies and the mast cells. The prevalence of the disorder is continuously increasing and affecting 10 – 30% of the global population (Ozdoganoglu & Songu, 2012). Read more »

Reasons behind the slowdown in real estate sector in India

The real estate sector is one of the most dynamic and globally recognized sectors today, owing to a number of factors like population spurt and increased purchasing power of consumers. India is one of the biggest real estate market. It comprises of four subsectors namely housing, retail, hospitality and commercial.  Growth of these sectors is highly dependent on the growth of the corporate environment and the demand for office space and residential projects (IBEF, 2016). However there has been a slowdown in the sector due to various internal and external factors. Read more »

Paytm’s growth in India as a digital payment platform

Paytm a digital payment platform was launched in 2010 by One97 communication. It allows to transfer money into its integrated wallet by debit card, credit card and net banking. This wallet can be further used to make payments for recharge, bill payments and shopping (Unicorn 2016). In the last 6 years, it has evolved over and has become the first choice of the users among all the existing payment platforms in India. Read more »

Near field communication’s edge over other digital payment technologies

Near field communication (NFC) is a short range contactless radio frequency technology which allow easy, secure and fast communication between the two electronic devices. It is compatible with millions of devices which are already NFC enabled (NFC World, 2016). In this article major features and benefits of the Near field communication technology  as a digital payment system, has been discussed.

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India’s run for a digital payment and banking system

This study is aimed to examine the existing digital payment system and Indian banking and opportunity for Near Field Communication (NFC) POS machines market in Uttar Pradesh, India. On the basis of the market research it can be said the digital payment system in India is in its initial phase and is picking up pace. It is expected to increase further after the demonetization of the Indian currency on 8th November 2016. Read more »

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