Category: Marketing »

Internal and external factors influencing online purchase decision

Online purchase decision is highly influenced by internal and external factors (Zhang et al., 2013). Internal factors reflect one’s personal traits and experiences which impact their decision-making approach towards online buying and even leads to impulsive buying. On the other hand, external factors are more controlled by the nature of the products or services, recommendation and reviews from other customers, cultural and social impact. This article illustrates both internal and external factors which highly influence the online purchase decision of the consumers.

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Allergic asthma treatment with traditional AYUSH methods

Allergic asthma is the most common type of condition and the most prevalent globally. However, there are various advanced treatment methods that are now available globally. Allergic asthma treatment methods are made possible by both allopathic and traditional medications (Ministry of AYUSH, 2018). Traditional medicines include Ayurveda, Unani, Siddha and herbal medicines. Allopathic medications include steroids, leukotriene blockers and combination drugs that are mainly inhaled.

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Different types of businesses adopt different types of inventory management

Inventory management in supply chain management is a function to efficiently manage stocks. Inventory management remains challenged by sudden excessive customer demands. The main purpose of supply chain inventory management is to keep products and make it available during high demands (Christopher, 2016).

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The role of the regulatory and legal cluster of pharmaceutical companies

The sole role of a regulatory and legal cluster involves the development and execution of strategies to ensure effective drug development by the team and meet global guidelines. In addition, regulators also ensure that the newly developed drugs are competitive in the pharmaceutical sector, and the company’s activities meet global standards as well as national standards of operations including sale and promotions. The regulatory and legal cluster is also commonly termed as the regulatory affairs team.

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Increased trend of AYUSH treatments in India

AYUSH or Ayurveda (A), Yoga (Y), Unani (U), Siddha (S), and Homoeopathy (H) is the common terminology provided by the Ministry of AYUSH, Government of India (Ministry of AYUSH, 2018b). However, AYUSH is not limited to these areas of treatment, but also to Sowa-Rigpa, Naturopathy, folk medicine and traditional herbal medications. The AYUSH treatment market in India has caught up speed with respect to sales of commercial products, popularity and research capabilities.

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Allergy treatment market is a subset of the global pharmaceutical industry

The pharmaceutical drug market is all about production, development and manufacturing of drugs and medicinal compounds (Khanna, 2012). Medicinal compounds, on the other hand, include all active chemical or organic products with capabilities of eradication and control of diseases. The pharmaceutical drug market can be classified on the basis of the treatment of disease, for instance, cardiovascular drug market, respiratory drug market, and allergy drug market. In other words, the allergy drug market is a niche subset of the large pharmaceutical drug market.

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SCM building blocks of today’s dynamic businesses

One of the previous articles shed light on the importance of Supply Chain Management (SCM) in the e-commerce industry. Furthermore, SCM is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers (Christopher, 2016). The network of interconnected businesses comprises of the following SCM building blocks.

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Different clusters of the pharmaceutical business

The components of the pharmaceutical business constitute three main clusters. These comprise:

  1. manufacturing,
  2. regulatory and legal and,
  3. marketing clusters (Ashton, 2008).
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