Category: Marketing
Sales are not that easy nowadays as it used to be earlier. The markets are limited, the products are many, the competition is stiff and the customers are highly aware.
marketing strategyIn the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs…
literature survey, marketing strategyThese are few of the many questions that a lot of young entrepreneurs ask themselves today. It is not difficult today to start a new business but it is difficult to promote it and convert prospects into sales.
marketing and advertisingMarketing is a societal process by which individuals obtain what they want through creating and freely exchanging products and services of value with others.
marketing and advertisingIndia is the world’s third largest coal producing country and fifth largest in terms of coal reserves. But the Indian coal sector is facing severe challenges recently and the irony lies in the fact that these challenges also include shortages.
coal industry, Power and energy sectorCustomer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s.
business strategy, crm, customer satisfaction, supply chain managementThe global recession is affected by India. This is visible in layoffs increase in the export sector where the orders have reduced.
business studies, marketing and advertisingTime never lies. Like a beating heart it chronicles and the yesteryear, today and the moments to come.
case study, marketing and advertising