Customer relationship management is one of the core processes of an organization which deals in establishing, enhancing and maintaining the long term associations with the customers (Chalmeta, 2006).
crm, supply chain managementThe final phases of CRM re-implementation in business comprise of project implementation and CRM evaluation performance.
crm, supply chain managementCustomer value creation has various meanings, some may consider it as the price of a commodity, whereas, others may consider value as a benefit or utility that is achieved after consumption.
crm, supply chain management, value propositionCustomer portfolio is a list segmented into the various groups of customer that a business should build relationships with. It is basically a tool that helps to keep track of customer activities and generate relationships with them.
crm, segmentation, supply chain managementUnderstanding SCM involves consideration of a wide range of dimensions. Wolf’s (2011) definition of SCM is the most relevant in this regard.
supply chain managementIndian pharmaceutical market predominately comprises of generic drugs (70% revenue share) with lesser OTC drugs (21% revenue share) and a very few patented drugs (9% revenue share).
allergy drug market, industry overview, pharmaceutical industryHaving built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM.
crm, segmentation, supply chain managementA customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period.
crm, customer satisfaction, supply chain management