Category: Marketing

Factors that contributed to the popularity of AYUSH products

By Avishek Majumder and Abhinash Jena on March 5, 2019 No Comments

AYUSH products and treatment methods have gained significant popularity from off-shelf promotions in online retail stores and social media. Companies like JIVA have produced television soaps and educational content for youtube for Ayurvedic medicines. Himalaya uses social media influencers for sales promotion.