Case study
  • CSR at Copthorne Tara

    Copthorne Tara is one of the most famous hotels in London with a four star rating. The hotel situated at Kensington is a proud owner… Read more »

Industrial Overview

Human resource challenges in the retail industry

Human resource challenges in the retail industry

Retailing is one of the fastest growing industries across the globe and offers livelihood to millions. Human Resources occupy a significant place in the growth of the industry. Read more »

Renewable energy and its development in South Africa

Renewable energy and its development in South Africa

Pressure to develop sustainable sources of renewable energy is on the rise. South Africa is at the forefront of developing and perfecting several forms of renewable energy (EDKIN 2010). Read more »

 
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Conditions that predominate the lives of women in Afghanistan and Russia

Muslim woman in Afghanistan remain to be much in the state of extreme terror as is evident from the case of Sohaila, who had received 100 lashes in a dilapidated sports stadium in Kabul in  1998 in front of thirty thousand boys and men who gathered to watch the act (Ahmad, 2012). Sohaila’s crime was decided of adultery, as she was spotted walking with a man who wasn’t a relative. It is to be noted that since Sohaila was unmarried her punishment was limited to flogging; had Sohaila been married, her punishment would have been public stoning to death. Continue »

Does your marketing plan fight price sensitivity?

Price sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.  Since it is a degree to which consumers use ‘price’ as a decision-maker criterion, consumers can have a generally high, medium or low price sensitivity, which has been seen as a stable attitude that changes gradually over time [1]. Continue »

Reinforcement of the myth of Muslim barbarism in Africa

The picture of a woman from Africa is probably predominated by the concept of hijab, a head covering used by Muslim women. One may envision a face that is veiled by a black shroud of burqa. The rights for women are probably at their worst in Muslim countries compared to the other countries of the world (S. E. Z. Al-Djazairi, 2007). Continue »

Apple v/s Samsung; leader of technology and marketing

Apple versus SamsungThe battle between technological giants; US owned Apple and Korean owned Samsung results in more innovative products for mobile phone users around the world. It is affecting everything from the price we pay for our phones, to what they are capable of doing and whether we have freedom to choose between the rival brands [1].

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Fluctuation in Microsoft’s value after the introduction of Windows RT

Windows RT is an edition of windows 8 which operates at 32-bit AMR powered devices. A good example is the surface tablet which is a product of Microsoft. Microsoft claims that this operating system will have longer battery life because its architecture is power efficient. Continue »

Why World Trade Organization failed to reach the Bali agreement?

The World Trade Organization (WTO) headquartered at Geneva came into being on 1 Jan 1995. It is a 160-member trade body established by the Uruguay Round of negotiations (1986-94) to act as a forum for trade negotiations. Continue »

Stakeholder analysis as a communication tool

Stakeholder analysis is an approach, tool or set of tools used for creating knowledge about the project participants such as individuals and organizations, in a bid to understand their behavior, intentions, interrelations and interests. Continue »

Tapping the evolution of project scheduling

Project scheduling involves completing a project within the stipulated period of time. It involves the use of tools that communicates; what work needs to be done and what resources would be used while performing the work. Continue »

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