Pan and Scarbrough (1999 p362) say that, “tacit knowledge is not available as a text. It involves intangible factors embedded in personal beliefs, experiences, and values. “Blumentitt et al (1999) contend that information can be captured and stored in digital form whereas tacit knowledge repositories reside only in intelligent systems that are within individuals. Continue »
Medical tourism is a recent buzzword in the market combining the two of the fastest growing industries in the world; healthcare and tourism. Medical tourism is not a new concept however as this practice of traveling… Read more »
CIL was formed in the year 1975 by the Congress government headed by Indira Gandhi as a solution to the severely crippled coal industry. The Indian coal industry until 1975 was plagued with a number of issues like low productivity, lack of strategic planning, lack of funds, low-grade technology and lack of regulation. Read more »
Knowledge management is defined as the leveraging of collective wisdom to increase responsiveness and innovation [Cobos, 2002]. To put it clear, knowledge management is the process of gathering or collecting information, from various sources, storing them and manipulating them to bring in better ideas. Knowledge when efficiently managed will ultimately lead to innovation.
Indian Premier League (IPL) is created by the Board of Control for Cricket in India (BCCI) and is sanctioned by the International Cricket Council (ICC). In IPL the best players from around the world will not play according to their nationality but as per the forces of market [BCCI, 2005]. Continue »
A strategy is generally applied at different aspects of an organization i.e. business or corporate. It can thus be tied to different activities such as their pricing strategies, new product development or promotional strategies. Continue »
Marketing strategies impact the daily lives of the consumer significantly:
- They act as the source of information for new products/ services available in the market.
- It influences the way they think and perceive, their beliefs, thoughts, attitudes and their buying decisions.
Consumer behavior can be described as the study of who, where, when, how and why of consumers’ buying behavior. Loudon (2001) defines consumer behavior as “the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services. Continue »