Case study
  • Axe Snake Peel shower scrub

    Axe is a brand with a variety of products like deodorant, shower gel and aftershave with different fragrances, targeted at young man. The good reputation of Axe in Holland has helped the introduction of its new shower scrub (Van der Aa 2005, pers. comm., 22 April). Read more »

Industrial Overview

An overview of the CSR in hotel industry in UK

An overview of the CSR in hotel industry in UK

Corporate social responsibility is nothing but the act of organizations in behaving in an ethical or responsible manner (Hopkins, 2007, p 15). “Responsible or ethical” means treating stakeholders in a deemed manner which is acceptable in a civilized society. Read more »

Strategies to manage demand supply imbalance in tourism

Strategies to manage demand supply imbalance in tourism

Tourism is a seasonal industry and there are many factors that contribute to this seasonality. Not only does the environment of the host nation, but the policies of the host Government and several other factors work together for this seasonality in the industry. Read more »

 
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Case study of Johnson Matthey company

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2014, a year of device revolution or an year of intelligence

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Rising inflation rate of China

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IT consumerization- Bring your own device

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