Case study
  • Analysis of the snack food market in India

    The snack food market has developed a lot recently in comparison to the period before 2005. According to the research conducted by the IBIS World on the snack food production, it was found that the total revenue generated by the companies under this category is $35bn (IBIS world, 2013). Read more »

Industrial Overview

The dairy industry in UAE

The dairy industry in UAE

In the Dairy sector, the local production is concentrated on the largest segments- Milk, Yoghurt and Laban. For these products, there is minimal reliance on imports as compared to other food products. Read more »

Export and import process of clothing products in India

Export and import process of clothing products in India

The clothing industry in India dwells an important pace in the economy of country and supplies substantially to earnings of export. Read more »

 
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Analysis of the snack food market in India

The snack food market has developed a lot recently in comparison to the period before 2005. According to the research conducted by the IBIS on the snack food production, it was found that the total revenue generated by the snack manufacturers world wide is $35bn (IBIS world, 2013). Continue »

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How do unrestricted mobile apps pose threat to your privacy?

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Conditions that predominate the lives of women in Afghanistan and Russia

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Does your marketing plan fight price sensitivity?

Price sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.  Since it is a degree to which consumers use ‘price’ as a decision-maker criterion, consumers can have a generally high, medium or low price sensitivity, which has been seen as a stable attitude that changes gradually over time [1]. Continue »

Reinforcement of the myth of Muslim barbarism in Africa

The picture of a woman from Africa is probably predominated by the concept of hijab, a head covering used by Muslim women. One may envision a face that is veiled by a black shroud of burqa. The rights for women are probably at their worst in Muslim countries compared to the other countries of the world (S. E. Z. Al-Djazairi, 2007). Continue »

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