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Thanks to the initiatives of the Government of India and various non-government organizations (NGOs) in context of spreading mass awareness on detrimental impacts of cigarette smoking that today even the kids are well aware that cigarette smoking is injurious to health. Continue »
Hot reads
Case study
- Burger King
When Burger King hired Crispin Porter + Bogusky (CP+B), a famous advertising agency from Miami to promote its new TenderCrisp Chicken… Read more »
Industrial Overview
Challenges pertaining to implementing CSR in hospitality industry
Though hotel chains have been exhibiting concern towards environment for decades, the labor problems make it very difficult for hotels to implement the same. Read more »
Challenges in Medical Tourism
Medical tourism is a recent buzzword in the market combining the two of the fastest growing industries in the world; healthcare and tourism. Medical tourism is not a new concept however as this practice of traveling… Read more »
Today on Knowledge Tank
No returns, no exchange policy
Article by Ankita Agarwal
on April 8, 2013
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Traditionally, the companies have always followed a ‘push strategy’ wherein the companies pushed their offerings to the target customers through excessive marketing. With a shift in power from the hands of marketers to that of customers, the strategy was no longer effective in generating revenues for the firms. Continue »
Managing Product Returns
Article by Ankita Agarwal
on April 1, 2013
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Managing product returns is probably one of the most complex organizational tasks; not only because it involves complete re-processing of the sales transaction, but also because their are huge costs involved in terms of money, time and customer dissatisfaction. Continue »
Controlling product returns
Article by Ankita Agarwal
on March 21, 2013
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Though the traditional approach of discouraging product returns is no more effective in present market scenario; very high rates of product returns aren’t healthy too. A very high rate of product returns is definitely a signal of something wrong in the organization; either within the organization, or at the suppliers’ or the customers’ end. Continue »
Importance of marketing the innovation
Article by Ankita Agarwal
on March 12, 2013
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Globalization and technological advancement have enhanced the awareness levels of modern consumers and the growing competition among businesses have resulted in a shift of power from the hands of marketers to that of the consumers (Panwar, 2001). Continue »
