Case study
  • Importance of the Starbucks college achievement plan

    Starbucks created an innovative collaboration with Arizona State University to empower thousands of US partners to finish their bachelors degree (Weinstei 2014). This creates a pattern to decrease the number of students who have not completed a degree due to intensifying debts and lack of support. Read more »

Industrial Overview

Marketing strategies adopted for the promotion of medical tourism

Marketing strategies adopted for the promotion of medical tourism

Medical tourism is a growing phenomenon. The developing countries have seen a substantial rise in the number of visitors from the developed countries. Read more »

Significant characteristics of the labor force in China

Significant characteristics of the labor force in China

China’s emergence as a global power during recent decades has attracted attention of scholars across the world. The reason is that China’s growth has not only affected the nation itself but it has global implications as well. Read more »

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Has Dunkin Donuts failed in India?

Dunkin Donuts brand is owned by Dunkin Brands Group which is a well known pioneering brand of quick service restaurants. It has more than 18000 points of distribution in the world with presence in more than 60 countries (Dunkin Donuts, 2014). Continue »

Review of “Drinking Alone With The Moon” by Li Bai

“Drinking Alone under the Moon” is one of Li Bai’s signature poetries which deal with the ancient social custom of drinking. It is deemed to be a big social faux pas if one drinks alone. In this particular poem, the egoistic poet speaker creates his own companions: the moon and his shadow, but both seem reluctant companions and what the poem leaves you with is a sense of despair and deep set loneliness (Columbia Education, 2014). Continue »

A review of Dubai’s real estate industry

A review of Dubai’s real estate industryThe economic scenario of Dubai was boosted in 2013 as a result of better revenues, higher sales and increased profit margin in various industries, leading to a 4.7% growth in GDP for the year. The key sectors of Dubai’s economy include retail, transportation, hotel, and tourism industry, among many others. Continue »

Marketing failure of McDonalds in Bolivia

McDonalds failure in Bolivia as believed by marketing analysts across the world, was natural. Though it sounds unbelievable and surprising for many across the globe. McDonalds management was almost certain about the failure as their finest promotional campaign, both in electronic and print media failed to yield any result. Continue »

LGBT communities fighting for their survival

As long as there have been living organisms with any modicum of intelligence, there has existed prejudice.  This division that we human draw amongst ourselves in society are based on a variety of characteristics.  Depending on the part of the world we live in, sometimes it is based on level of income, color of our skin or bloodlines we descend from. Continue »

Case study of Johnson Matthey company

Johnson Matthey is a leading producer of chemicals in the world today. With  an illustrious 200 years of past, it  has now diversified into precious metals, chemicals and catalysts. It has moved to third century by adapting its techniques and strategies to suit the industrial climates of its operating units. Continue »

Chances of having a real estate market bubble in Dubai

Real estate of Dubai Real estate bubble is not new to Dubai. In fact, during 2003-2008, Dubai experienced one of the gigantic real estate bubbles in the world that ultimately busted during the fourth quarter of 2008 (Bertrand, 2012). Interestingly, the real estate market of Dubai is once again moving towards experiencing another huge bubble given the fast rising property prices within this region. Continue »

A closer look into the tourism growth in Dubai

Tourism in DubaiThe hospitality industry of Dubai has been contributing significantly to the growth of Dubai’s economy. Tourism sector of Dubai has emerged as an important contributor to the economic growth of Dubai. Dubai has become one of the major tourist destinations within the map of global tourism. Continue »

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