E-commerce, unlike conventional businesses, could be promoted with the help of certain modern internet based marketing strategies. The following are some of the most widely used marketing strategies that help in promoting e-commerce in a more efficient and effective manner. Read more »
- Impact of E-Learning
The education industry worldwide has been a witness to an ever-increasing phenomenon of distance education enrollments over the past decade.Read more »
Today on Knowledge Tank
Marketing strategies for promoting E-commerce
Importance of technology in human resources management
Industries across the globe have witnessed dramatic changes over the last two decades (Chanda, Sivarama Krishna and Shen, 2007). With the advent of development in information technology, the nature of work that people are engaged in along with the requisite skills, knowledge and abilities have underwent a shift. Read more »
Knowledge management in organisations
The following figure outlines Knowledge Management in an organisational perspective. As seen in the figure, Knowledge should be studied as an interrelationship between stimulus and response: Read more »
Recruitment and selection in small scale enterprises
Recruitment and selection are two vital stages of staffing process in any organization, whether large or small scale. Recruitment takes place after the determination of manpower requirement for an organization and focuses on identification of sources of requisite manpower to attract adequate number of prospective employees. Read more »
Need for IT model for University Governance
Information technology governance is defined as specifying the structure for decision rights and account abilities to persuade enviable behaviour in the utilization of information technology. This definition point out that information technology governance is planned to make certain that the organization and its board of directors or governing body are cognizant of handling its information technology venture correctly, efficiently, and competently (ITGI, 2003). Read more »
Innovation and Knowledge Management
Introduction to Knowledge Management
The only thing that gets multiplied when shared in Knowledge. With industry growing tremendously, day by day, it has become indispensible to manage knowledge efficiently in order to generate more and more new ideas and preserve the existing ideas. Read more »
Management by walking about
The importance of effective communication in corporate scenario has now been widely accepted all across the globe. The traditional autocratic management style is now being replaced by participative management. The organizational hierarchies are getting less visible and the need of the hour is to call for employees’ participation in every sphere of activity including decision-making. Read more »


