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Corporate social responsibility generates direct and indirect business benefits and advantages to the corporation that adopt it (Bueble, 2009). Read more »
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Diesel is a fashion company, which has its origin in Italy. Since 10 years they have their brand expanded to Sweden…Read more »
Today on Knowledge Tank
Importance of corporate social responsibility to societies
Article by Priya Chetty
on May 18, 2012
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Importance of transformational leaders in an organization
Article by Rajalakshmi Rahul
on May 17, 2012
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Transformational leaders are those who continually strive towards improving their leadership qualities and also stimulate their followers to exhibit outstanding performance (Bass, 1985). Narayanamurthy, the founder of Infosys, is one such example. Read more »
Government Legislations with respect to export and import of clothing in India
Article by Rajalakshmi Rahul
on May 14, 2012
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Indian Government has announced several measures to promote exports time to time. In order to promote import and export of clothing in India the government has strengthened the base of export production and improved the administration (Roy and Verma, 1999). Read more »
Present situation of the Indian aviation industry
Article by Parul Goyal
on May 13, 2012
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Aviation industry of India have radically transmuted from being a highly regulated and poorly managed industry to a more liberal and deregulated sector since 2004 that attracted a lot of private investors. Read more »
Managing luxury brands in emerging markets
Article by Abhinash Jena
on May 12, 2012
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There are four keys to managing luxury brands successfully: design and communication management; product line management; customer service management and channel management (Swystun , 2007). Read more »
Logistics- An American and European perspective
Article by Priya Chetty
on May 11, 2012
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Logistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics as a series of enterprise tasks involved during the transfer of material resources from the production place to the consumption area including the processes of service. Read more »
Funding structure at L&T infrastructure finance company limited
Article by Rajalakshmi Rahul
on May 10, 2012
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L&T group consider funding structure as the primitive process which essentially guides them to allot the funds according to the projects which are about to liberate under their segments (Sorn 2006). Read more »
