Case study
  • Why Small Businesses Create Blogs?

    Keeping in mind the regular blogger’s state of mind and the Small Business Bloggers’, fact can be seen that the blog was not primarily seen as a sales vehicle. Relationship building was the most common reason for blogging, with only two interviewees failing to mention this point. Read more »

Industrial Overview

Power theft in India

Power theft in India

The development of power sector of a nation is closely linked to the overall economic growth of the nation. The importance of the power sector can therefore never be underestimated. India being a developing nation has even more to expect from this sector. Read more »

Future scope for exports of garments from India

Future scope for exports of garments from India

In interpreting the globally competitive clothing industry specifically in the post regime of Multi Fiber Agreement Government has concentrating on 3 areas- modernization through technological up-gradation… Read more »

Recently on Knowledge Tank

E-recruitment techniques for the e-generation

Recruitment is the main frame for any organization. It helps in creating the human assets for the organization, as human resource plays a vital role in deciding the future of any organization (Armstrong, Michael, 2006). Continue »

Histography depicted in women’s writing

It is indeed a well said fact that people are totally defenceless without their stories. A story empowers them and gives them a sense of dignity. It tells the world about their origins, their struggle for rights, their dignity and their tireless efforts towards gaining victory (Anon n.d.). Continue »

Analysis of the snack food market in India

The snack food market has developed a lot recently in comparison to the period before 2005. According to the research conducted by the IBIS on the snack food production, it was found that the total revenue generated by the snack manufacturers world wide is $35bn (IBIS world, 2013). Continue »

Importance of resource based view

Company operates with two components i.e. resources and products or service which in turn are derived from resources only (Alvarez & Busenitz 2007). As per the resource based view, firm’s resources can be considered determinant of competitive advantage and performance within the firm (Barney et al. 2001; Barney & Mackey 2005). Continue »

How do unrestricted mobile apps pose threat to your privacy?

People have become over-reliant on mobile devices, especially smartphones to drive their social, entertainment, and knowledge networks. Operation of these phones is made possible by use of mobile applications. A mobile application, commonly referred to as apps. It is a kind of application software intended to run on a mobile device that can be a smartphone, tablet, or PDA. Continue »

Conditions that predominate the lives of women in Afghanistan and Russia

Muslim woman in Afghanistan remain to be much in the state of extreme terror as is evident from the case of Sohaila, who had received 100 lashes in a dilapidated sports stadium in Kabul in  1998 in front of thirty thousand boys and men who gathered to watch the act (Ahmad, 2012). Sohaila’s crime was decided of adultery, as she was spotted walking with a man who wasn’t a relative. It is to be noted that since Sohaila was unmarried her punishment was limited to flogging; had Sohaila been married, her punishment would have been public stoning to death. Continue »

Does your marketing plan fight price sensitivity?

Price sensitivity refers to the response of an individual to the amount of money asked or paid for a good or service and as a construct, it can be regarded as an attitude that varies across consumers.  Since it is a degree to which consumers use ‘price’ as a decision-maker criterion, consumers can have a generally high, medium or low price sensitivity, which has been seen as a stable attitude that changes gradually over time [1]. Continue »

Reinforcement of the myth of Muslim barbarism in Africa

The picture of a woman from Africa is probably predominated by the concept of hijab, a head covering used by Muslim women. One may envision a face that is veiled by a black shroud of burqa. The rights for women are probably at their worst in Muslim countries compared to the other countries of the world (S. E. Z. Al-Djazairi, 2007). Continue »

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