Case study
  • Axe Snake Peel shower scrub

    Axe is a brand with a variety of products like deodorant, shower gel and aftershave with different fragrances, targeted at young man. The good reputation of Axe in Holland has helped the introduction of its new shower scrub (Van der Aa 2005, pers. comm., 22 April). Read more »

Industrial Overview

Logistics- an American and European perspective

Logistics- an American and European perspectiveLogistics has different definitions in different nations and its definition has evolved over a period of time. In 1935, the vocabulary of marketing compiled by the American Marketing Association (AMA) defined logistics as a series of enterprise tasks involved during the transfer of material resources from the production place to the consumption area including the processes of service. Continue »

Impact of macroeconomic factors on the growth of the real estate sector in India

Macroeconomic factors influence a country’s economic outcome on the national and regional level. Gross domestic product (GDP), employment rate, inflation rate, interest rate, Foreign Direct Investment (FDI), stock performance, government policies, and production cost are the major economic factors which affect economic growth. In India, the construction business in the real estate sector is the second largest in terms of employment generation. Continue »

Recently on Knowledge Tank

SCM evolution and it’s driving factors

The previous article introduced the concept of supply chain management (SCM) and its vital elements such as inventory management and reverse logistics. Understanding SCM involves consideration of a wide range of dimensions. Wolf’s (2011) definition of SCM is the most relevant in this regard. According to Wolf;

“it is the design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally” (Wolf, 2011, pp. 222).

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The poor allergy related drug availability in the Indian pharma market

Universally, drug availability is divided into 3 categories based on the novelty and level of risk as per the USFDA (Pacifici and Bain, 2018). Drug availability is a rising issue in the Indian pharmaceutical market. These drugs comprise of:

  • New drugs (drugs that were never been approved before).
  • Generics (copy of a branded drug).
  • Over the counter (OTC) drugs (can be purchased without a prescription).
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A suitable partner selection to validate CRM implementation

Customer relationship management (CRM) is an approach to manage a business’s relations with both its current and potential customers. In the previous study, it has been discussed that companies go through five different phases to improve their customer relations. Having built the CRM project foundations, the next phase involves the specification of needs for the CRM and selecting the right suitable partner in conduction of CRM (Buttle, 2013). The importance of this phase lies in the fact that it involves activities such as process data review and gap analysis, initial technology specification and request for proposals.

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Customer database formation to build customer relations

A customer database forms the basis of what is commonly known as Customer Relationship Management (CRM). It is much more than just a client database; it is the management of all interactions with the customers. A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period. The customer information database, therefore, is an organized collection of comprehensive info about individual customers and prospects. The information must be updated, accessible, and actionable.

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Lean and agile strategy for managing supply chain functions

Supply chain functions comprise of activities that include the flow of products and services starting from the origin of the products and end with consumption and purchase (Heckmann et al., 2015). The primary objective of the supply chain functions is to supervise the production, distribution and shipment of the products and services (Touboulic and Walker, 2015). The supply chain functions also include effective management of internal inventories, production, distribution, domestic production and sales. Businesses use different strategies and models for managing supply chain functions.

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Understanding the pharmaceutical marketplace of India

In the global pharmaceutical marketplace, the Indian pharmaceutical industry is at 13th position, in terms of value and has the 3rd largest volume (Department of Commerce, 2017). Currently, pharmaceutical sales in India stand at USD 20 billion. It is envisaged to extend to 55 billion by 2020 with a compound annual growth rate (CAGR) of 15.92%. Indian pharmaceutical sector holds a key position in the global export market of pharmaceuticals. The US branded generic drugs are the major pharmaceutical drugs exported outside India. It comprises approximately 20% of the global generic drugs (Chandra, 2016).

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Nonprofit organizations were among the very first users of CRM

CRM remains used to house constituent data in a single place for cultivating, engaging and expanding constituent communities (Mouyabi, 2015). According to Buttle, (2013) CRM involves using the tool for providing the solution for management of relationships by nonprofit organizations and educational institutions. On one hand, the CRM usage in businesses evolved fast, whereas CRM in nonprofit organizations evolved slowly.

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Challenges of building an EdTech ecosystem in India

Technology in education is mainly being used in the primary education sector of India with students watching stories instead of reading or cramming alphabets and grammar or science in an interactive form (Watson, Watson and Reigeluth, 2015). On the other hand, the EdTech has been introduced only in secondary and higher secondary schools. It is yet to include education technology-based devices due to infrastructure and network management issues (Yadav, Gupta and Khetrapal, 2018). Nevertheless, some devices that make up the part of education technology presently in India are personal computers, laptops, mobile phones and tablets.

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