Case study
Industrial Overview

Understanding the consumer profile of Uttar Pradesh

After the demonetization, the deposits in bank accounts have increased rapidly. The amount of deposits in Uttar Pradesh has been one of the highest in India.

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A brief explanation to knowledge management in IT industry

A brief explanation to knowledge management in IT industryKnowledge management is defined as the leveraging of collective wisdom to increase responsiveness and innovation [Cobos, 2002]. To put it clear, knowledge management is the process of gathering or collecting information, from various sources, storing them and manipulating them to bring in better ideas. Knowledge when efficiently managed will ultimately lead to innovation.

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Impact of social media on the buying behaviour of Generation Z

The phenomenal growth of social media has impacted almost every aspect of a young consumer’s life over the past two decades. Today, a significant number of youths spend a large amount of time on various social media platforms. Generation Z population has been surrounded by the internet for their entire lives (Greenfield, 2008). They use social media as a tool for receiving instant information. The term Generation Z refers to individuals born after the generation of the Millennials, who are born between 1995 and 2015 (Chen, 2017). They are expected to account for 40% of all consumers by the year 2020 (Finch, 2015). Moreover, a vast majority, i.e. 75% prefer to shop online rather than in-store, a trend that is set to grow in the near future (Sweeney, 2018).

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Factors influencing online shopping behaviour of Millennials

Online shopping has grown exponentially over the past two decades due to technological advancements. This is leading to a change in consumer buying behaviour. A previous article in this study showed that buying behaviours are different according to age groups. One of the major reason is the difference between responsiveness towards the brand image and advertisement (SivaKumar & Gunasekaran, 2017). There are several factors that affect the online buying behaviour of consumers. This article describes the factors that affect Millennials consumers’ shopping behaviour.  

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Characteristics of brand loyalty of Generation Z and the millennials

Brand loyalty leads to the repeated purchase of products or services and holds an appropriate and positive attitude towards business. The success of e-commerce relies heavily on brand loyalty and it has been theorized as a “vital driver of post-purchase spectacles” (Ghane, Fatian and Gholamian, 2011). A loyal customer helps a brand by making repeated purchases, recommends the brand to their peers and spreads positive reviews through word of mouth. In order to improve brand loyalty among the millennials and Generation, it is important to understand customer requirements long-term commitment (Isa et al., 2015). However, brand loyalty differs among different age groups.

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The difference in shopping behaviour of generation Z and the millennial

It has been seen that each generation have their set of values based on technology and exposure that alter their responses towards advertisements and brand loyalty (Acar, 2014). It is important for the e-retailers to stay abreast of the latest trends from the shift in generations. Gen Z is the newest generation and comprises of people between the age bracket 4 to 24 years. Whereas millennial generation comprises of those who are between 23 to 38 years of age. Consumers falling in these groups are young and influential.

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Use of different inventory models for efficient logistics management

Inventory plays a key part in logistics management to ensure that excess stock is not kept at the warehouse and at the same time consumer’s demands are met (Farahani & Rezapour, 2011). Through effective inventory models, businesses ensure that the products remain safe. Surveillance systems during the logistics operations ensure that the materials are handled well and breakages are minimised.

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Using strategic procurement functions in logistics

The procurement function is a logistic function associated with supplies and its influence covers the whole logistical chain. It is a logistical function that handles the delivery of materials, equipment, spares, and services in the demand (Hernández and García, 2006). However, cost efficiency and better productivity have always been a challenge in procurement. Businesses use various models and strategies to mitigate such challenges.

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Distribution channel varies from one business to another

Businesses spend heavily on making product and services that cater to their consumer choices or needs of the distribution channel. Making the items accessible viably and productively to the end consumers is considered under the spot idea of the advertising otherwise known as a distribution channel (Rushton, Croucher, and Baker, 2014). Choices concerning distribution channels are of most extreme significance to manufacturers. Businesses utilize numerous mediators which perform various jobs in the distribution channel. Every part in this chain fills in as a connection in the distribution system connecting the maker to the end client. Logistics is, therefore, an assorted and dynamic function that remains flexible and needs to change as required. Businesses, therefore, use various forms of channels to leverage their operations and business processes.

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Managing customer wait in logistics to improve customer relations

Logistics management is related to the activities that involve outbound and inbound transportation management such as:

  • fleet management,
  • supply or demand planning,
  • inventory management,
  • logistics network design,
  • order fulfilment,
  • materials handling and,
  • assembly (Lusch, 2011).

Furthermore, due to the rise of the retail and manufacturing industry, logistics management has been interlinked with customer services (Liu and Lyons, 2011). Logistics focus on improving the delivery network to cut down the delivery time and increase the level of customer satisfaction. Logistics play a crucial role to enhance customer relations and improved customer satisfaction (Carter and Easton, 2011).

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