Case study
Industrial Overview

An overview of the Indian shampoo market

An overview of the Indian shampoo market

The shampoo industry in India has evolved extensively since the 1960’s, which was then considered a lifestyle product in urban India. Until 2005, the market was dominated by flagship companies such as Hindustan Lever Ltd. and Procter and Gamble. Continue »

Apple v/s Samsung; leader of technology and marketing

Apple versus SamsungThe battle between technological giants; US owned Apple and Korean owned Samsung results in more innovative products for mobile phone users around the world. It is affecting everything from the price we pay for our phones, to what they are capable of doing and whether we have freedom to choose between the rival brands [1].  Continue »

 
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Prevalence of asthma and its therapeutic considerations

Asthma is an anti-inflammatory chronic disease which affects the lungs. It mainly affects the airway linings which swells and the muscles encircling the airway tightening causes the airway narrow. This makes it difficult to get airway in and out of the lungs which causes the bronchial hyper responsiveness. The symptoms of the disease include:

  • coughing,
  • wheezing,
  • abdominal pain,
  • fatigue,
  • increase in respiratory pulse rates (Corn 2013).

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Prevalence of allergic conjunctivitis and its therapeutic considerations

When the ocular surface is exposed to allergen, it results in the inflammation of conjunctiva (inside of eyelid covering the eyeball) and cornea leading to allergic conjunctivitis also known as pink eyes. The prevalence of the allergic conjunctivitis is found more in summer and spring (Høvding, 2008). The substance that triggers the conjunctivitis include:

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Important roles played by the European Union during the economic turmoils

The European Union (EU) is an economic unit envisaging the social, political and economic interests of its member nations, in a way that it benefits all on a common ground. The historic formation of the European Union dates back to the times when the world was experiencing the thrust of political and economic instability. This includes the First and Second World Wars. The integration process of the European sub-continent had started gradually in the aftermath of the Second World War in 1945 following the demands of its member states.

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Understanding the consumer profile of Uttar Pradesh

After the demonetization, the deposits in bank accounts have increased rapidly. The amount of deposits in Uttar Pradesh has been one of the highest in India.

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Prevalence allergic rhinitis and its diagnosis with therapeutic considerations

Allergic rhinitis is a group of symptoms leading to nasal congestion, itching and inflammation. The symptoms occur when the subject is allergic to dust, mite, pollen (Seidman et al., 2015). It is mediated by IgE antibodies and the mast cells. The prevalence of the disorder is continuously increasing and affecting 10 – 30% of the global population (Ozdoganoglu & Songu, 2012). Continue »

Reasons behind the slowdown in real estate sector in India

The real estate sector is one of the most dynamic and globally recognized sectors today, owing to a number of factors like population spurt and increased purchasing power of consumers. India is one of the biggest real estate market. It comprises of four subsectors namely housing, retail, hospitality and commercial.  Growth of these sectors is highly dependent on the growth of the corporate environment and the demand for office space and residential projects (IBEF, 2016). However there has been a slowdown in the sector due to various internal and external factors. Continue »

Paytm’s growth in India as a digital payment platform

Paytm a digital payment platform was launched in 2010 by One97 communication. It allows to transfer money into its integrated wallet by debit card, credit card and net banking. This wallet can be further used to make payments for recharge, bill payments and shopping (Unicorn 2016). In the last 6 years, it has evolved over and has become the first choice of the users among all the existing payment platforms in India. Continue »

Near field communication’s edge over other digital payment technologies

Near field communication (NFC) is a short range contactless radio frequency technology which allow easy, secure and fast communication between the two electronic devices. It is compatible with millions of devices which are already NFC enabled (NFC World, 2016). In this article major features and benefits of the Near field communication technology  as a digital payment system, has been discussed.

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